In this visual era, it is vital that your images capture the essence of a product; otherwise your clients won’t be coming back. Don’t you find it slightly annoying when you want to buy an item, but the details on the image are blurred? We’ve all at one time had the displeasure of purchasing a product online, only to get it and it’s not quite what you saw in the photo. If that’s been the case, it is unlikely that you’ll be a repeat customer.
There are many instances where photography in business is essential. If your company requires people to have a visual representation of what you’re talking about, then you can’t cut costs in or entirely skip having photography in your sales and marketing budget. Chefs like Kanida Chey or online stores like Boohoo use professional images to draw in potential customers, an aspect that’s paying off.
There are however some inexpensive ways of going about it; you don’t have to break the bank to get quality product images. Here are some ideas they could potentially improve your sales.
Have more than one photo
While online shopping has changed the way we shop and made it convenient, we still want to know you’re getting. Unless you’re selling papers and envelopes, every item should be taken from every angle to give the customer full view. It requires putting in the effort and, though cumbersome, having at least two images of the product in varied proximity and angle.
You want to do this, especially for expensive items- if a customer doubts what they’re about to purchase, they’ll leave your site and opt for another. Set yourself apart by putting in the hard work required. Show the size and scale, how it looks from all angles, the packaging and how it looks when assembled. Show images in great detail- you want them to inspect it the same way they would if they were in person.
Use real photos
Don’t deceive your potential customers with fake images from Photoshop or by taking pictures of the packaging. Such an approach will affect your sales as people will be unable to trust your products. It also reflects poorly on your business. Customers are smart nowadays, and with multiple options, they can afford to be picky. Someone may even equate a poor quality photo with the product itself, whether or not it’s an accurate assumption.
Show in action photo
When purchasing an item, individuals often want to answer the question ‘how does this fit into my life’ whether it’s fulfilling a need or a want. Having a photo of someone using or wearing the product helps buyers visualize how they’d look or use the product in question.
Justify the price
You could be selling a t-shirt for $30 while another business is selling a similar one at $10. Your images need to show the very aspects that make it superior from the cheaper t-shirt. Is it the fabric, the print or the style that attracts that price tag? Your photos need to make it clear; any person wants to be confident they are making the right decision, and photographs can do that.